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Practical guides on WordPress, Shopify and Webflow, written for the person paying for the website rather than for other developers. No jargon for its own sake, no theory I haven't used on a real project.
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Where to look, what to ask, which red flags actually predict a bad project, and how to write a brief that gets you comparable quotes instead of five numbers you can't compare. Written from the other side of the table.
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Ten practices that survive contact with real traffic, and the three that get repeated constantly but don't hold up.
Three platforms I build on every month, compared by what they cost you in year two — not by feature checklist.
The seven variables that move a quote, why two developers can price the same brief very differently, and how to compare them fairly.
The twelve steps in the order that avoids rework, including the settings people discover only after their first real customer.
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