Bold&Grit
A direct-to-consumer gymnastics and activewear brand selling leotards, activewear, swimwear and fanwear. The store runs on Shopify with a custom theme built around vibrant product photography and conversion-focused layouts.
My role is ongoing: uploading products, creating product pages, designing collection views, writing custom Liquid, CSS and JavaScript, and shipping new features as the brand grows.
- Custom Teamwear section with a dedicated team portal
- QuickPrint tool for customer-uploaded designs
- Product reviews and email capture with discount popup
- Free shipping logic and a wholesale section for bulk orders
- Support for ten payment providers